National Blue Ocean Strategy Malaysia Pdf

The strategy canvas was used as a diagnostic and.

National blue ocean strategy malaysia pdf. Instead of dividing up exist ing and often shrinking demand and benchmarking competi tors blue ocean strategy is about growing demand and breaking. Penerapan pemikiran budaya kerja nbos membantu kerajaan mencari idea idea baru yang kreatif dan inovatif dalam memberi keselesaan dan kesejahteraan kepada rakyat. One key blue ocean strategy tool used in the formulation and communication of the eleventh malaysia plan was the strategy canvas. Most prominently since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to.

Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local state and national level. Strategi lautan biru kebangsaan atau national blue ocean strategy nbos merupakan pendekatan yang diilhamkan oleh perdana menteri bagi menjayakan program transformasi kerajaan gtp. National blue ocean strategy nbos nbos refers to the national blue ocean strategy or strategi lautan biru nasional blue ocean strategy bos which was founded and inspired by professor w. Major ideas of blue ocean strategy.

The various programs and initiatives under nbos have inculcate into the. Malaysia s national blue ocean shift nbos malaysia is making a blue ocean shift in its national development as it strives to become an advanced nation by 2020. Focuses on differentiation low cost to open up new market space. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.

To achieve this the government has adopted blue ocean shift process. National blue ocean strategy the vision of a country with high income and greater public well being malaysia is successfully moving towards achieving its goal of becoming an advanced nation by 2020 however the nation s aspirations go beyond just achieving high income status.